It’s Always Time For
Something Sweet

Some days call for rice pudding and cinnamon. Others call for caramel flan, creamy custard, a cool gelatin cup, or a parfait. However you savor it, Señor Rico has a sweet favorite ready when the craving hits.

More than 30 years ago, Señor Rico began with a cherished family rice pudding recipe served from a food truck in California. Since then, we’ve carried forward the flavors so many families know by heart—cinnamon-sprinkled rice pudding, caramel-topped flan, smooth custards, fruit-flavored gelatins and parfaits, all made to be savored one spoonful at a time.

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More than 30 years ago, Señor Rico began with a cherished family rice pudding recipe served from a food truck in California. Since then, we’ve carried forward the flavors so many families know by heart—cinnamon-sprinkled rice pudding, caramel-topped flan, smooth custards, fruit-flavored gelatins and parfaits, all made to be savored one spoonful at a time.

Rooted in Hispanic heritage, each dessert brings familiar flavors into the little pauses that belong to you. When you take a sweet spoonful of Senor Rico, it’s a small moment of comfort with a flavor that keeps you close to home.

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From afternoon pauses to after-dinner cravings

see how Señor Rico makes life sweeter

From afternoon pauses to after-dinner cravings

see how Señor Rico
makes life sweeter