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About Us

Our Story

Señor Rico Desserts began more than 30 years ago with a single delivery truck in the heart of Southern California’s local markets. We’ve grown a lot since then, but remain committed to following the same family recipe for rice pudding originally entrusted to us. It’s an honor to play a part in sharing the rich traditions of Hispanic food culture. You can continue to count on Señor Rico Desserts to bring that same passion for quality ingredients and unique flavors for all of our desserts.


As new flavor trends and dietary habits emerge, we continue to develop new options to meet any dessert snacking need or occasion. Señor Rico Lava Cake Batter is a ready-to-eat cake batter that is deceivingly indulgent while also providing a plant-based dairy free option that also delivers on taste. Go to Where to Buy section to find retailers where this is being tested.

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